Most online entrepreneurs make a critical mistake when it comes to their sales funnel...
They ignore the customer experience.
How many times have you purchased a product online where the seller literally left you dazed and confused at to what to do next?
It happens to all of us at some point (and some more than others).
It doesn't lead to a good first time experience, and doesn't lead to repeat sales.
The fact is, companies that think narrow-mindedly like this won't survive in this space.
The reality is, in order to be a sustainable growing online business with automated systems that work while you sleep...
You need to tightly link your sales and delivery process together.
The sale stops at the transaction, but that's where the real relationship starts.
So your message has to move your new customer to take action and actually use your product.
It's all about consumption.
And if your customers can't easily understand what to do next, then they won't become a long term consumer of your products and services.
Now, it's actually easier that you may think to solve this conundrum.
The key is a balanced use of messaging and automation.
In other words, tell them what to expect next, and set up your delivery system to lead them to the next step.
You absolutely need to get this right. And that's exactly why I created this step by step course, complete with the tools and templates for you to implement for yourself.
THE ONBOARDING ENGINE
How To Lead New Customers To Long-Term Consumers
The Onboarding Engine is a specific, straight to the point course that gives you a concrete step by step system to onboard new clients into your business. Use this course to help you get new customers to understand how to use your products, and existing customers to buy from you again and again.
When you login to the members are for the Onboarding Engine below, you will…
- Learn the 3 objectives of the Onboarding process that you absolutely must get right in order to help your customers adopt your products and services.
- Why ______ must be aligned with ________ (and how to do it).
- How to prevent euphoria from kicking in and buyer remorse from taking over.
- How to create the perfect welcome email that excites and motivates your customers to know what to expect next.
As you work your way through the Onboarding Engine curriculum, you will learn how to create the perfect onboarding experience that helps your customers understand and apply our product or service (and not just archive it on their desktop - or worse... ask for a refund).
You Want People To Know, Like, Trust... And
Adopt Your Products And Services
Core Training: How To Create The Perfect Onboarding Process That Delights And Excites Your Customers.
The core training program is delivered through an instructional video that walks you through the 5 step process of creating an onboarding system that will move your new customer to take action and consume your product or service.
Here are the five steps of this system:
- Step 1: Identify value from the perspective of the customer
- Step 2: Map the onboarding process
- Step 3: Automate the delivery system
- Step 4: Create your content
- Step 5: Implement the new onboarding process
Module 2: Case Study Application For New Customer Signups
It's one thing to talk theory, but it's another to walk the talk. In this two part video module, we show you how to actually follow the onboarding action plan to build and implement an onboarding process for a real online business.
Module 3: How To Measure Your Success So You Can Improve Your Process
Module 3 is all about your vital metrics – those key performance indices that help you determine how good or bad your process is working. If you are not making improvements in your business, then chances are you will lose market space to your competitors.
Module 4: The Onboarding Tools
We give you the tools and templates for you to build out your own onboarding process. In this module you can download the Onboarding Engine Action Plan, and the Onboarding Engine Welcome Email Template. Just follow the steps we explain in the training, fill in the blanks and then deploy your own onboarding process!
The Onboarding Engine should really be called The Consumption Engine
It gives you everything you need to create and implement a process that will turn customers into consumers.
You can certainly see the value in helping your customers get started with your product or service, and this course will help you setup and automate your own onboarding system.
This is built-in value for your customers... do it right and your onboarding system will work for you while you enjoy the freedom to work on other areas of your business.
You get that, right? I’m sure you do. So, now you’re wondering…
How much is this course? Here’s the answer (and I think you’ll be pleased)…